Wednesday, May 6, 2020
Organizational Culture of Toyota-Free-Samples-Myassignmenthelp
Question: How would you describe Toyota's culture using the seven dimensions of Organisational Culture and/ or the Cultural Web? Answer: Introduction The report presents a brief overview of the Toyota organizational culture. It explains the how Toyota is using seven dimensions of organizational culture. The report describes the significant and business strategy of this company. It also explains the key challenges of Toyota organizational culture. Toyota organization culture Toyota Motor Corporation is a Japanese international automotive manufacturing company which is founded by the Kiichiro Toyoda in 1937. It is the biggest automotive manufacturer company in the world and in revenue, it is one of the ninth largest companies in the world. In todays world, it is the market leader in sales of electronic vehicles and it was one of the biggest listed companies in Japan by market capitalization. Toyota Motors Company produces five brands in the world which includes the Toyota, Lexus, Ranz, Hino, and Daihatsu. Besides this, it provides financing, banking and leasing services to its customers (Womack Jones, 2010). Toyota uses its human resource capabilities in innovation and improvement. The significant of Toyota organizational culture are discussed as below: Teamwork: Toyota uses the team for doing business globally. It encourages and enhances employees to involve in respective teams. Continuous improvement through learning: Toyota organizational culture facilitates improvement and development through the learning A learning organization continuous utilizes the knowledge and information through the performance of workers to get the better results in future. Quality: It plays a vital role in the organizational culture of Toyota. The success of the company depends upon its high-quality Secrecy: Toyota organizational culture maintains a high degree of secrecy (Schein, 2010). Toyota culture dimensions Toyota culture using seven dimensions of organizational culture, which are discussed as below. Innovation: Toyota Company is one the biggest companies in the world because the production system of Toyota is excellent. The main purpose of Toyota is to produce good quality of vehicles. The other companies believe in stereotyped approach but Toyota does not believe in this approach. Toyota believes in soft innovation in its organizational culture. Toyota encourages people to face challenges and they give innovative ideas to employees to solve the problems. In such way, the company stands out in the market and it can beat its competitors. Through innovation, the company is improving in the product design and process (Lubin Esty, 2010). People oriented: Employees play a significant role in Toyota Company. Toyota always thinks about the interest of the employees. The company gives all credit to its employees for its success. It is the people oriented dimension which always focuses and concentrates of its employees. Team oriented: It is the other dimension of the organizational culture of Toyota. It focuses and advocates team work in the company. In Toyota, people work together for the achievement of goals and objectives. Aggressive: In this dimension, employees become aggressive and competitive to achieve the organization goals and objectives. Being aggressive and competitive nature, the company delivers and provides the best product to its customers (Kapferer, 2012). Stability: Toyota maintains the stability in the market. Stability helps to achieve mission and vision of the company. The culture of Toyota is rule oriented, predictable and bureaucratic which provides a higher level of efficiency and coordination to its employees. Attention to detail: The Company encourages people to give all the information in details and maintain discipline and coordination to execute task and responsibilities. So Toyota provides such type of organizational culture to its employees. Result oriented: The main objectives of the company is to provide best products to its customers. Mainly, Toyota focuses on results and outcomes rather than process and techniques which are used to achieve goals and objectives (Davila, Epstein Shelton, 2012). Why Toyota becomes globalized There are few reasons behinds that Toyota has become globalized, they are discussed as below. Toyota wants to expand its business globally It wants to take greater advantages of technologies, locations and cheap labor forces from other nations. To create high opportunities and competitiveness in the domestic It wants to build a learning culture for improvement (Redshaw, 2012). Business strategies of Toyota There are few approaches which Toyota is pursuing in its international business; they are such as geocentric approach, regiocentric approach, Standardization and think globally, act globally approach. Problems in Toyota organizational culture In 2009, Toyota motor company saw that 9 million of their vehicles recalled and recollected due to several vehicles unintended acceleration. It was the main problem of Toyota which was faced by the Toyota corporate culture (Ciravegna, 2012). Sudden unintended acceleration crop up and occur when the vehicle accelerates from a stationary situation without the drivers control and intention. The problem occurs due to the error of driver in faulty car parts. A recall was also made in 2010 for the hybrid anti lock brake software so it affects the Toyota brand name and image globally (Monden, 2011). Further, Toyota also faced a financial problem due to defective and faulty vehicles. Due to these problems, many people are losing their jobs and employment. These are the main consequences of Toyota corporate culture. Toyota is trying to recover from the economic crisis which was faced by the company in 2009 Ciravegna, L. (Ed.). (2012. Conclusion The report is based on the Toyota organizational culture and it also describes the seven dimensions of its culture. It explains that how Toyota company has become the biggest corporation in automotive manufacturer in the world. Now it is concluded that Toyota should focus on the business strategy and corporate culture. It should appoint potential and talented employees who can serve good services in the company. Recommendations Although Toyota is expanding its business still it needs to focus on the quality and safety of vehicles. It should save the cost of manpower and production. It should hire good qualified and skilled technicians for producing the cars and safe drive. The managers of Toyota should set vision, goals and it should develop plans for the company. The company should provide rewards to potential and talented employees for their work. It will enhance the working capacity of employees and they will perform the best work for the company. References Ciravegna, L. (Ed.). (2012).Sustaining industrial competitiveness after the crisis: Lessons from the automotive industry. Springer. Davila, T., Epstein, M., Shelton, R. (2012).Making innovation work: How to manage it, measure it, and profit from it. FT press. Kapferer, J. N. (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Lubin, D. A., Esty, D. C. (2010). The sustainability imperative.Harvard business review,88(5), 42-50. Monden, Y. (2011).Toyota production system: an integrated approach to just-in-time. CRC Press. Redshaw, S. (2012).In the company of cars: Driving as a social and cultural practice. Ashgate Publishing, Ltd. Schein, E. H. (2010).Organizational culture and leadership(Vol. 2). John Wiley Sons. Womack, J. P., Jones, D. T. (2010).Lean thinking: banish waste and create wealth in your corporation. Simon and Schuster.
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